Factors Affecting Intention to Use Hormonal Contraception of Female Undergraduate Students at XYZ University in Chiang Mai
Keywords:
Hormonal Contraception, Theory of Planned Behavior, the Rational Choice TheoryAbstract
This research aims to study the influence of attitude and self-regarding preference, subjective norm, and perceived behavior control on the intention to use hormonal contraception among female undergraduate students in Chiang Mai province, Thailand. The sample population consists of 213 respondents, and the data was analyzed using regression analysis. The results of the study
show that 74.1% of female undergraduate students at XYZ University in Chiang Mai currently use contraception pills. The intention to use is measured with a fve-level Likert scale in fve aspects with the following results: belief in the benefts of using (M = 4.03, S.D. = 0.841), continuing to use (M = 4.01, S.D. = 0.924), plan to use (M = 4.98, S.D. = 0.939), intend to use (M = 3.94, S.D. = 0.904), and expect to use (M = 3.89, S.D. = 0.970). For the factors determining the intention to use, the results are consistent with previous studies and confrm the hypotheses that attitude and self-regarding preference, subjective norm, and perceived behavior control have positive and signifcant relationships with the intention to use hormonal contraception. The demographic variables, which include relationship status, the feld of study, income, and current usage, have no signifcant relationship to the intention to use hormonal contraception.
References
Abell, P. (2003). The role of rational choice and narrative action theories in sociological theory the legacy of Coleman’s foundations. Revue Française de Sociologie, 44(2), 255-274. https://doi.org/10.2307/3323135
Ajzen, I. (1988). Attitudes, personality, and behavior. Chicago.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-t
Ajzen, I. (2011) Behavioral interventions: Design and evaluation guided by theory of planned behavior. Guildford
Ajzen, I., & Driver, B. (1992). Contingent value measurement: On the nature and meaning of willingness to pay. Journal of Consumer Psychology, 1(4), 297-316. https://doi.org/ 10.1016/s1057-7408(08)80057-5
Bindin, Z., Idris, K., & Shamsudin, F. (2009). Predicting compliance intention on zakah on employment income in malaysia: An application of reasoned action theory. Journal Penguruan, 28, 85-102.
Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: Selected recent advances and applications. Europe’s Journal of Psychology, 16(3), 352-356. https://doi.org/10.5964/ejop.v16i3.3107
Bureau of Reproductive Health, Department of Health. (2019a). Adolescent birth rate (Aged 10-14 years). Thailand Reproductive Health Database. https://rhdata.anamai.moph.go.th/index.php/adolescent/adolescent6
Bureau of Reproductive Health, Department of Health. (2020). Annual report 2020. https://rh.anami.moph.go.th/webupload/
x027006c2abe84e89b5c85b44a692da94/202101/m_news/32053/200929/fle_download/5499b750564075b590cc442f64caae41.pdf
Bureau of Reproductive Health, Department of Health. (2021). Situation analysis report indicators of the live birth rate among women aged 15-19 years 2021. https://shorturl.asia/K6cVE
Chatzisarantis, N., Hagger, M., Biddle, S., & Smith, B. (2005). The stability of the attitudeintention relationship in the context of physical activity. Journal of Sports Sciences, 23(1), 49-61. https://doi.org/10.1080/02640410410001730070
Chen, I. J. (2007). Using the theory of planned behavior to understand in-service kindergarten teachers behavior to enroll in a graduate level academic program. Journal of College Teaching & Learning (TLC), 4(11). https://doi.org/10.19030/tlc.v4i11.1518
Chiou, J. (1998). The effects of attitude, subjective norm, and perceived behavioral control on consumers purchase intentions: The moderating effects of product knowledge and attention to social comparison information. Proc. Natl. Sci. Counc., 9(2), 298-308.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Addison-Wesley.
Ganti, A., & Anderson, S. (2021, July 21). Rational choice theory defnition. Investopedia. https://www.investopedia.com/terms/r/rational-choice- theory.asp
Godin, G., & Kok, G. (1996). The theory of planned behavior: A review of its applications to health-related behaviors. American Journal of Health Promotion, 11(2), 87-98. https://doi.org/10.4278/0890-1171-11.2.87
Ham, M., Jeger, M., & Frajman Ivković, A. (2015). The role of subjective norms in forming the intention to purchase green food. Economic Research-Ekonomska Istraživanja, 28(1), 738-748. https://doi.org/10.1080/1331677x.2015.1083875
Hardin, G. (1968). The tragedy of the commons. Science, 162(3859), 1243-1248. https://doi.org/10.1126/science.162.3859.1243
Heinz, N., & Koessler, A. K. (2021). Other-regarding preferences and pro-environmental behavior: An interdisciplinary review of experimental studies. Ecological Economics, 184, 106987. https://doi.org/10.1016/j.ecolecon.2021.106987
Hooper, D. J. (2010). Attitudes, awareness, compliance and preferences among hormonal contraception users. Clinical Drug Investigation, 30(11), 749-763. https://doi.org/10.2165/11538900-000000000-00000
Mäntyselkä, P., Kautiainen, H., & Miettola, J. (2019). Beliefs and attitudes towards lifestyle change and risks in primary care - a community-based study. BMC Public Health, 19(1), 1-9. https://doi.org/10.1186/s12889-019-7377-x
Morakul, N., Samakkeekarom, R., Somkong, P., Inkumpan, K., Suansorn, T., Kinnon, C., & Mongkolsomrit, S. (2020). Actors associated with methods of birth control among undergraduate students in a public university. Journal of Sahasat, Faculty of Social Sciences and Humanities, Mahidol University, 20(2), 86-97.
Noor, N. M., Noranee, S., Zakaria, M. F., Unin, N., & Suaee, M. A. H. M. (2020). Online shopping: The influence of attitude, subjective norm and perceived behavioral control on purchase intention. In Proceedings of the 2020 the 6th International Conference on E-Business and Applications (pp. 33-36). https://doi.org/10.1145/3387263.3387266
Norman, P., Conner, M., & Bell, R. (1999). The theory of planned behavior and smoking cessation. Health Psychology, 18(1), 89-94. https://doi.org/10.1037/0278-6133.18.1.89
Ogu, M. (2013). Rational choice theory: Assumptions, strengths, and greatest weaknesses
in application outside the Western milieu context. Arabian Journal of Business and Management Review (Nigerian Chapter), 1(3), 90-99.
Paradis, E., O’Brien, B., Nimmon, L., Bandiera, G., & Martimianakis, M. A. T. (2016). Design: Selection of data collection methods. Journal of Graduate Medical Education, 8(2), 263-264. https://doi.org/10.4300/jgme-d-16-00098.1
Rabušic, L., & Kepáková, K. (2003). Adolescent sexual behavior and the HIV/AIDS risk in the Czech republic. Revija Za Sociologiju, 34(3-4), 189-206.
Ravi, V., Carr, M., & Sagar, N. V. (2007) Profling of internet banking users in India using intelligent techniques. Journal of Services Research, 7(1), 61-73.
Sansom, R. (2021, March 9). Theory of planned behavior. change theories collection. https://ascnhighered.org/ASCN/chang_theories/
collection/ planned_behavior.html
Seddig, D., Maskileyson, D., Davidov, E., Ajzen, I., & Schmidt, P. (2022). Correlates of COVID-19 vaccination intentions: Attitudes, institutional trust, fear, conspiracy beliefs, and vaccine skepticism. Social Science & Medicine, 302, 114981. https://doi.org/10.1016/
j.socscimed.2022.114981
Stewart, T. M. (1982). The relationship of attitudes and intentions to behave to the acquisition of fluent speech behaviour by stammerers. International Journal of Language & Communication Disorders, 17(2), 3-13. https://doi.org/10.3109/13682828209012215
Wallston, K. (2001). Control beliefs: Health perspectives. In International encyclopedia of the social & behavioral sciences (pp. 2724-2726). https://doi.org/10.1016/b0-08-043076- 7/03799-2
Wijayaningtyas, M., Handoko, F., & Hidayat, S. (2019). The millennials’perceived behavioural control on an eco - friendly house purchase intention. Journal of Physics: Conference Series, 1375(1), 012060. https://doi.org/10.1088/1742-6596/1375/1/012060
