The Platform Development for Creative Tourism Route Design to Tourists in Suphan Buri Province

Authors

  • Thianrat Chatphattaraphon School of tourism and hospitality management, Suan Dusit University
  • Techita Phattharasorn Suan Dusit University
  • Sariya Prasertsut School of tourism and hospitality management, Suan Dusit University
  • Pimmada Wichasin School of tourism and hospitality management, Suan Dusit University

Keywords:

E-commerce Live Broadcast, Anchor Characteristic, Purchase Intention, TikTok, S-O-R Model

Abstract

The research aims to achieve 3 objectives: 1) to explore, collect, and synthesize tourism data of Suphan Buri Province; 2) to analyze and design a model creative tourism route of Suphan Buri Province; and 3) to analyze, design, and develop a platform that helps design creative tourism routes for tourists in Suphan Buri. The framework for implementation begins with the collection of
data from a review of existing concepts, data, and knowledge. This is coupled with in-depth interviews with the target audience and data collection from surveys with tourist questionnaires to bring the data into analysis to design a prototype creative travel itinerary combined with the analysis, design, and development of a platform to assist in creative travel route design. The implementation of this research project will acquire the knowledge of the analysis to design creative tourism routes along with the model of creative tourism routes in Suphanburi province, including a platform to help design creative tourism routes as a model to support tourism management in the future.

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Downloads

Published

2024-05-31

How to Cite

Chatphattaraphon, T., Phattharasorn, T., Prasertsut , S., & Wichasin, P. (2024). The Platform Development for Creative Tourism Route Design to Tourists in Suphan Buri Province. Journal of ASEAN PLUS Studies, 5(1), 53–68. Retrieved from https://so06.tci-thaijo.org/index.php/aseanplus/article/view/270733