The Success behind the World’s Best Airport: The Rise of the Changi

Main Article Content

Thanavutd Chutiphongdech
https://orcid.org/0000-0002-2306-3042
Rugphong Vongsaroj

Abstract

Singapore Changi International Airport received the World's Best Airport from Skytrax. This was the 8th consecutive year that Changi won this renowned award. This paper aims to investigate Changi’s overall business operations to track its accomplishments in airport development. Examining the lessons learned by using a descriptive analysis under the Business Model Canvas (BMC) framework, the results reveal that Singapore Changi International Airport is a destination in itself. This concept affects customers' segmentation, which links to different value propositions deriving from using key resources and synergy among strategic partnerships. This paper also suggests that sustainability should be added to the BMC framework since it is another component behind the airport’s success. The practical contributions deriving from the lessons learned are presented.

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How to Cite
Chutiphongdech, T., & Vongsaroj, R. . (2021). The Success behind the World’s Best Airport: The Rise of the Changi. Asia Social Issues, 15(1), 250905. https://doi.org/10.48048/asi.2022.250905
Section
Research Article
Author Biography

Thanavutd Chutiphongdech, Faculty of Sports Science, Chulalongkorn University, Bangkok 10330, Thailand

Department of Hospitality and Tourism Management

International College for Sustainability Studies

Srinakharinwirot University

Contanct Number 085-4151548

E-mail thanavutd@g.swu.ac.th

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