Fostering Creative Community-based Tourism and Integrated Tourism Model in Promoting Local Economy through Community-based Tourism in Suphan Buri Province: Innovating Social and Economic Initiatives for Tourism Enhancement in the New Normal
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Abstract
This study investigates the potential for enhancing tourism in the New Normal through creative community-based approaches, with a focus on Suphan Buri Province. It aims to develop a tourism activity model and creative tourism routes that integrate various tourism aspects to bolster the local economy through innovative socio-economic initiatives. The research gathered data from 400 Thai tourists and 100 key informants, through questionnaires and in-depth interviews, respectively. For quantitative data, the researchers employed analytical methods included frequency, percentage, mean, and standard deviation, while content analysis was used for the qualitative interview results. The findings reveal a high overall potential for community-based tourism management, with all facets—accessibility, attractions, facilities, services, and activities—consistently rated highly. The study successfully designed five creative tourism routes, including a nature and community lifestyle learning route, an ancient market exploration route, a pilgrimage route to the Suphan Buri Buddha statue, a route offering traditional blessings, and a relaxation route showcasing the region’s natural beauty and cultural heritage. Furthermore, the study proposed guidelines for sustainable tourism development, involving tourists in activities such as making traditional Thai desserts, participating in local culinary experiences, dressing in traditional attire, and immersing themselves in cultural festivals and historical explorations. This comprehensive approach not only promotes cultural heritage and local traditions but also supports the economic sustainability of the community in the New Normal.
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