BUDDHA-DHAMMA INTEGRATION FOR ENHANCING DEVELOPMENT OF THE COSMETICS INDUSTRY IN THAILAND

Abstract

Objectives of this research paper were to integrate Buddha-dhamma for enhancing development of the cosmetics industry in Thailand, conducted by the mixed research methods.

The results of the research were as follows: 1. The development of the cosmetic industry, by overall, was at a high level (=4.18). Considering each aspect, it was found that one aspect was at the highest level, that was marketing and sales. and at a high level as follows: Operations of various parties shipping out, bringing materials, equipment, products to be used in business and products and services. 2. The causal relationship model affecting the development of the cosmetic industry was found that the Five Forces, the Pàpanika-dhamma and supporting activities had direct, indirect and total influences affecting the development of the cosmetic industry (Main activity) was at statistically significant level of .01. 3. Integration of Tutiyapapanikadhamma principles for the development of the cosmetic industry in Thailand by 1) Chakkuma (with a vision) by doing business through a careful and rational thought process. Study the trends and directions of the business accurately 2) Vidhuro (well organized) by encouraging personnel to research Research to keep up with consumer changes, learn about technology and information systems. study abroad and bring to develop the organization 3) Nissaya Sampanno (Human relations) by liaising with merchants and capitalists, cooperate and coordinate at all levels, adhere to the principles of equality in working together.