BUDDHA-DHAMMA INTEGRATION FOR CULTURAL TOURISM MANAGEMENT THROUGH COMMUNITY OF AYUTTHAYA PROVINCE

Abstract

Objectives of this research paper were to  study the integration of Buddhist principles for cultural tourism management of communities in Ayutthaya Province, conducted with the mixed research methods.

The results of the research were as follows: 1. Cultural tourism management of the community, by overall, was at a high level ( = 3.56) and arranged the order as follows: being a quality tourist destination, balanced economic value addition, sustainable tourism development based on Thai identity and way of life and income distribution to all areas and all sectors, respectively. 2. Factors affecting the management of cultural tourism in the community in Ayutthaya Province. and the principle of Sappurisadharma affected the management of cultural tourism of the community with statistically significant level at the 0.01, which could together predict at 52.1% and 42.0 (Adj. R²=0.521, 0.420). 3. Integration of Buddhist principles for community cultural tourism management by the management of cultural tourism of the community in 4 aspects: namely, being a quality tourist destination; balanced economic value addition, distribution of income to all areas and all sectors, sustainable tourism development based on Thai identity and way of life by bringing the seven principles of Sappurisadhamma to integrate with the cultural tourism management of the community by knowing the cause (dhammanyuta), knowing the result (atthayutta), knowing oneself (attanyuta), knowing moderation (Mattanyuta), knowing time (Kalanyuta), knowing the community (Parisanyuta) and knowing  persons (Pukkalanyuta).