A MODEL OF BUDDHISM DISSEMINATION IN NEW NORMAL OF SANGHA ADMINISTRATION IN BANGKOK

Abstract

This research article aimed to study the general condition. study theprocess and propose a model of Buddhism Doissemination in New Normal of Sangha Administration in Bangkok using a qualitative research methodology, collected data by in-depth interviewing 25 key informants who wereadministrative monks,Personnel of the Provincial Buddhism Office,
community leaders, people and academicians in the field of Buddhistmanagement, purposefully selected with the structured in-depth- interviewscript and from 8 participants who were experts in focus groupdiscussionandanalyzed by content descriptive interpretation.The results of the research showed that 1. The general conditions,problems, and obstacles of Buddhism dissemination were that: The strength
was that there were a lot of skilled personnel; the Weakness was the lack ofknowledge and expertise in using Information technology. Opportunity was
information media that helped public relations for disseminationof Buddhismto be widely effective. Obstacle was spreading Dharma through social media.
2.The study results of the Buddhism dissemination was found that there wasa meeting to plan the drive by using the PDCA principle. The operational
results were used to improve and revise it in accordance with the Sangha'spolicy. 3. The model for disseminating Buddhism in the new normal consisted of the sender aspect, which consisted of knowing, understanding and reaching the receiver. The communication channel consisted of the surrounding environment as the media for teaching Dharma. The Receivers consisted of  designing appropriate courses to suit their needs.