GUIDELINE FOR ORGANAIZATION ENGAGEMENT OF VOLUNTEERS NATIONAL COUNCIL ON SOCIAL WELFARE OF THAILAND

Abstract

This research paper aimed to 1. Study the state of engagement 2. Study the process of building loyalty. 3. To create a commitment approach in the organization conducted with the qualitative research. The structured in-depth-interviews script was used as research tools to collect data from 11 key informants, purposefully selected from executives and employees of the organization, who were stakeholders in volunteering. The Association of Social Workers of Thailand and the data were analyzed with conclusive analysis.

The results showed that 1. The condition of engagement in the organization of volunteers had Strength: it is a national organization. There is cooperation from the public and private sectors. The weakness was that there was no clear operational structure, Lack of communication in Internal and external links and barriers were lack of connection with central organizations, difficult coordination, 2. The loyalty creation process was to create faith in volunteer work of the organization 3). Guidelines for building corporate bonds, promoting self-esteem of doing good deeds. Helping the near society and the society as a whole, helped fellow human beings, pride of being accepted by the working society and being pound of volunteer work of the Association of Social Work Councils.