INNOVATION IN THE USE OF ELECTRIC BOATS FOR PROMOTING SUSTAINABLE TOURISM AT MAE KLONG RIVER BASIN

Abstract

Objectives of this research papers were to study the innovative use of electric boats to promote sustainable tourism in the floating market in the Mae Klong Basin This research methodology was the mixed methods. The quantitative research, data were collected from 376 samples using questionnaires as the tool and analyzed data with descriptive and inferential statistics using statistical package and the qualitative research, data were collected from 18 key informants using in-depth interview and analyzed data by content descriptive interpretation.

The findings were as follows: 1. The water tourism condition of the floating market at Mae Klong Basin, by overall, was at a high level. 2. Factors affecting sustainable tourism of floating market at Mae Klong River Basin was found that water tourism management, innovation, evaluation, and principle of Sappurisdhamma 7 affected sustainable tourism of floating markets at the Mae Klong Basin at statistically significant value at 0.01 level. 3. The model of the integration of Buddhist principles in promoting sustainable tourism in the floating market at the Mae Klong Basin were as follows: Sustainable tourism consisted of continuous tourism. quality tourism and balanced tourism by applying the principle of Sappurisdhamma 7 in tourism management and the use of innovative electric boats to integrate with the tourism of the floating market at Mae Klong River Basin for sustainability.