MOTIVATION AFFECTING THE PERFORMANCE EFFECTIVENESS OF PERMANENT EMPLOYEES AT PRIVATE COMPANIES EXPORT DEPARTMENT IN THE SPARE PARTS LOGISTICS INDUSTRY IN PHRA NAKHON SI AYUTTHAYA PROVINCE

Abstract

The objectives of this study were:  1. To compare performance efficiency, 2.) to identify incentives that affected performance efficiency, conducted by the quantitative research. The population used in this research were  people in private companies, Automotive Parts Logistics Industry In Ayutthaya Province, which is still in operation and use human resources to perform tasks, full-time employees on the production line, office workers, the chief of staff on the production line, totaling 130 samples questionnaires were used as a data collection tool and analyzed data using descriptive statistics; Frequency values, percentage values, mean, standard deviations, and inferential statistics were used using t-test and One-Way ANOVA statistics and multiple regression analysis.

          The results showed that 1. The results of the personal factor data analysis showed that the majority of respondents were females, with age range of 31-40 years of age, high school education, work age 1 – 5 years, average monthly income of 10,001 – 20,000 baht. 2. The feedback level of the motivation factor finds that the opinion level of motivation (  =3.91, SD=0.777). 3. Performance comment levels showed that the overall level of comments was at high level ( =4.01, SD=0.714). 4. Hypothesis tests showed that the average monthly income differences in performance of full-time employees differed statistically significantly. .05 and performance incentives, including job characteristics, accountability, and progress aspects, affected the performance of full-time employees and were variable in effect by 79.9 %