THE POLICY COMMUNICATION MODEL OF THE 50-50 CO-PAYMENT AFFECTING THE IMAGE OF THE GENERAL PRAYUT CHAN-O-CHA GOVERNMENT

Abstract

Objectives of the research, entitled Policy Communication Model of the 50-50 Co-Payment Affecting the Image of the General Prayut Chan-O-Cha Government were: 1. To study the Policy Communication Model of the 50-50 Co-Payment Affect to the Image of the General Prayut Chan-O-Cha Government 2. To study the factors affecting the Image of the General Prayut Chan-O-Cha Government, conducted by the quantitative research by collecting data from samples of 400 people and analyzing data with descriptive statistics using frequency, percentage, mean, standard deviation, correlation, and multiple regression with statistical package program.

The results of research were as follows: 1. The Policy Communication Model of the 50-50 Co-Payment Affecting the Image of the General Prayut Chan-O-Cha Government was at high level ( =3.58, S.D. =0.14), and all aspects were also at high level. 2. Factors affecting to the Image of the General Prayut Chan-O-Cha Government were as follows: the Policy Communication Model of the 50-50 Co-Payment Affecting the Image of the General Prayut Chan-O-Cha Government was found in 1 factor that was the message and could predict at 50 percent, attitude and knowledge factors together predicted 91 percent and knowledge and capacity together predicted 64 percent This study could be used as a guideline for the government and those involved in public relations to formulate communication strategies that promote a positive image of the government.