BUDDHADHAMMA INTEGRATION FOR PEOPLE’S POLITICAL POPULARITY PROMOTION TOWARDS POLITICIANS IN BURIRUM PROVINCE

Abstract

Objectives of this research were: 1. To analytically study the general conditions, problems, and obstacles of people's political popularity towards politicians, 2. To study the components of people's political popularity promotion towards politicians, and 3. To propose the Buddha-dhamma integration for people's political popularity promotion towards politicians. The qualitative research collected data from 25 key informants with in-depth-interview script by in-depth-interviewing and analyzed by content descriptive interpretation.

Findings were that; 1) General conditions, problems, and obstacles were found that people were likely to elect the old political groups, old leaders who were native people for a long time. They created confidence and trust causing the decision to elect the same old group. They could not do as they campaigned for election. The obstacles were that income generation was not overall coverage. Incomes were centered only in the city, 2) Components of people's political popularity towards politicians were the responsibility, people access, public benefits creation for people needs, 3) Buddha-dhamma integration for people's political popularity promotion consisted of Sanghavattu-dhamma 4 as the principle; Dana, the great giving, Piyavăca, creative speech, Atthacariyă, responsibility for one own life and of those in the community, Samănattată, a well-wishing mind for real happy benefits for all as a whole.