GUIDELINES FOR THE DEVELOPMENT OF MICE INDUSTRY FROM THE COMMUNITY TO THE WORLD

Abstract

This article aims to present guidelines for developing the Thai MICE industry to the international level. Because the MICE industry or MICE is under the Office of Convention and Exhibition Promotion. (Public Organization) is a business that has received a lot of attention in many countries. and Thailand, which has initiated serious development in the past two decades. This gives Thailand a competitive advantage, especially in the tourism sector at the community and local level which is strong enough to be famous for Thailand in many areas. This is due to the expansion of the MICE industry in both communities. The northern, southern, northeastern, and central regions are all different due to geography, culture, and beliefs. and popular traditions This makes the interests and differences of the participants not stop at any one place where the Thai community can develop in leaps and bounds. which the Convention and Exhibition Promotion Office (Public organizations) may need to analyze common points and differences for the diversity of activities. Presenting stories to invite and publicize Creating influence on ideas from cultural background and characteristics of the geographic area For example, the northern region should be promoted as cultural tourist attractions. including Buddhism The central region should promote arts and culture. The ancient civilization of Sukhothai, Ayutthaya, and the Northeastern region should be promoted in belief activities linked to the local way of life. Including various traditions and the southern region should be promoted and developed knowledge about shadow puppetry.