THE NORAH OF BAN CHALAE WITH THE COMMUNITY STRENGTH BASED ON THE CULTURAL CAPITAL

Abstract

This research article aimed to study capital and cultural capital management in building community strength in a case study of Norah Baan Chalae, Chalae Sub-District, Singhanakhon District, Songkhla Province, conducted by the qualitative research method. Field data were collected at the Ban Chalae community area, Chalae Sub-District, through observation, interviews, and villager group meetings. Analyzed the content and generated a descriptive summary.

The results showed that the Nora cultural capital of Ban Chalae was divided into 4 categories: Nohra performance, Norabik, beliefs about Nohra, and Nohra handicrafts. Each type has the potential to strengthen the community differently. These cultural capitals could be used to develop communities in five areas: personal development, cultural development, health and moral development, and career development. The use of Nora cultural capital to strengthen the community had no need to measure economic dimensions alone. Implementation helped strengthen the community in terms of social and community organizations. Cultural and learning dimensions and the dimensions of natural resources and the environment were other ways for the community to become self-sufficient, having the power to manage themselves independently and joining groups to develop themselves from the existing Norah cultural capital. The quality of life of the people in the community continued to be strong.