ROLE OF MASS MEDIA IN PROMOTING PEOPLE'S POLITICAL PARTICIPATION IN DEMOCRACY

Abstract

Objectives of this research were: 1. to study the general state of political participation of the people, 2. to study the role of the mass media influencing the political participation of the people, and 3. To study the application of principles to promote political participation of the people. It is an integrated research method. Quantitative research Collected data from a sample of 400 people from people in Bangkok. Statistics used in data analysis were frequency, percentage, mean, and standard deviation. Qualitative research In-depth interviews were used with 20 key informants/persons. The research tools were interview forms and data analysis by content analysis.

The results of the research found that: 1. General conditions of political participation of citizens in a democracy. Overall, it was at a moderate level, with people following political news. Go out and exercise your right to vote to promote democratic government. Participation in government is the duty of the people. 2. The role of the mass media in affecting the political participation of citizens in Bangkok Overall, it is at a moderate level. 3. Application of principles to promote political participation of citizens in a democratic system. The overall level is at a moderate level as follows: Regarding knowing the results, the media should consider the benefits to the people. Knowing the community allows people to rely on knowing people, presenting good people who should be admired and supported in knowing themselves. It is an intermediary for citizens to send messages to politicians. Regarding knowing the times, the goal is to campaign to end political conflicts. Promote love and unity in society. Knowing the cause plays a vital role in education and estimation, creating participation in society and promoting people to be able to decide on representatives. Make people go out and exercise their right to vote.