BUDDHIST POLITICAL COMMUNICATION OF MUNICIPAL ADMINISTRATORS TO PROMOTE PEOPLE'S POLITICAL PARTICIPATION IN THE LOWER NORTH

Abstract

Objectives of this research article were 1. To study the conditions of political participation of citizens in the lower northern region 2. To study factors of Buddhist political communication that affected political participation of citizens. It was the mixed methods research. Phase 1 quantitative research collected data from 400 samples who voters in the lower northern municipality by questionnaires as the tools. Data were analyzed using social science statistics, Phase 2, the qualitative research, data were collected by in-depth- Interviewing 24 key informants, the experts in various fields, analyzed data by content descriptive interpretation.

The results of the research were found that 1. The condition of political participation of people in the lower northern region, separated by personal factors, 40% of the population was female. Average age 41-50 years Had a secondary education Had an average monthly income of 15,000 baht or more and most had government jobs, to participate in politics as much as possible 2. Buddhist political communication factors affected People’s political participation. It was found that the Buddhist political communication of municipality administrators resulted in high political participation in all aspects.