BUDDHIST POLITICAL COMMUNICATION MODEL OF MUNICIPAL ADMINISTRATORS TO PROMOTE PEOPLES POLITICAL PARTICIPATION IN THE LOWER NORTH

Abstract

This research article had the objectives as: 1. To study the conditions of political participation of people in the lower northern region, 2. To study Buddhist political communication factors that affected people’s political participation, and 3. To study Application of Saraniya-dhamma 6 principles to promote political participation of people in the lower northern region. It was conducted by the mixed research methods. Phase 1: The quantitative research, data were collected from the sample group of 400 voters in the lower northern municipality, obtained from the Taro Yamane formula, using questionnaires. Data were analyzed using social science statistics package. Phase 2, the qualitative research, data were collected from 24 key informants, the experts purposefully by in-depth-interview. Data were analyzed using descriptive interpretation method.

The results of the research found that: 1. Conditions of political participation of people in planning, implementing, receiving benefits and evaluating results, female, age 41-50 years, secondary education. Government careers and having a monthly income of 15,000 baht or more are the most involved in politics 2. Factors affecting political participation. It was found that the Buddhist political communication of municipal administrators resulted in high political participation in all aspects. 3. The application of the 6 Saraniyadhamma principles to promote the political participation of citizens found that municipal administrators sent the message of Think Good, Speak Good, Do Good, and the content was correct. Choose the right media, and the receiver can do it.