THE METHODS FOR PROPAGATING BUDDHISM BY THE DHAMMADUTA IN NAKHON RATCHASIMA PROVINCE

Abstract

An objective of this research article was: 1. To present the Buddhism dissemination model by Dhammadurta in Nakorn Ratchasima Province, conducted by the qualitative research method. Data were collected by in- depth-interviewing 25 key informants and 9 participants who were experts in focus group discussions. Data were analyzed by content descriptive interpretation.

The research results were found that the model of Buddhism dissemination by Dhjammaduta monks in Nakhon Ratchasima Province were found that the messenger aspect included having Dhammaduta monks who had deep knowledge and understanding of Dhamma principles, able to explain principles correctly and clearly. and be able to apply the principles in daily life appropriately Dhammaduta monks had good conduct, were good role models for others. and had the skills to adapt to the environment and culture of the target groups Including choosing principles that fit the target groups. For example, if the target group was teenagers, may emphasize principles regarding self-improvement, selecting principles appropriate to the dissemination context and situation. and presenting principles that were easy to understand and put into practice. Communication channels for Dhamma lectures were used in various places such as monasteries, schools, communities, and distributed via online media such as websites and social media. Organizing various religious activities and writing books about Buddhism. Receiver side: Segmenting target groups according to different characteristics such as gender, age, social status It will help Dhammaduta monks plan their missions effectively. Presenting the principles in this way will make it easier for the target audience to understand and put them into practice. Using media and activities that are appropriate to the characteristics of the target audience will increase efficiency in reaching and disseminating the principles It also builds good relationships with the target audience and helps them understand and practice the principles in a more meaningful way.