TOURISM MANAGEMENT MECHANISM OF HUAI SUKREEP FLOATING MARKET WITH PARTICIPATION, BANG PHRA SUBDISTRICT, SRIRACHA DISTRICT, CHONBURI PROVINCE

Abstract

Objectives of this research article were: 1. To study the potential of floating market tourist attractions. 2. To develop floating market tourism activities. 3. To develop participatory model tourism management mechanisms at Huai Sukreep Floating Market. Bang Phra Subdistrict, Si Racha District, Chonburi Province, conducted by the mixed research methods. The quantitative research: The population were 1,376 people from Village No. 3, Tha Talak Community, with a random sampling of 309 samples. The tool used was a questionnaire. Data were analyzed using percentages, means, and standard deviations. Qualitative research, data were collected from 10 Key informants: and analyzed by descriptive interpretation.       

The results of the research were found that: 1. The potential of floating market tourist attractions, by overall was at a high level. 2. Development of floating market tourism activities.by overall, was at a high level. 3. Model of Participatory floating market development, by overall, was at a high level. Safety aspects of travelling; adding security staff, cleanliness of the toilets with someone watching in front of the bathrooms. Arranging for personnel to supervise safety at each point in the area. In terms of managing the floating market area, the shops were clean and orderly, divided into zones for different types of products. Public service points and conveniences. tourism activities should be held on Saturday-Sunday continuously open the market. Organize a variety of activities. Tourists participated in activities like folk games and paddle boat racing.