BUDDHADHAMMA ETHICS FOR ENHANCING THE PERFORMANCE OF SECURITIES COMPANY PERSONNEL IN THAILAND

Abstract

Objectives of this research papers were: 1. To study the performance potentials, 2. To study factors affecting the performance potentials, 3. To propose Buddhist ethics to enhance the performance potential of personnel of securities companies in Thailand., conducted by the mixed research methods. The quantitative research, data were collected from used to collect data from 384 samples The research instruments were questionnaires and in-depth-interview script. Both descriptive and inferential data analysis were used.

The research results were found that: 1. The performance potential of personnel in securities companies in Thailand was at a high level, ranked in order as knowledge, ability, and skills. 2. The factors affecting the performance potential of personnel in securities companies in Thailand were found that the personnel development process, namely development, Training and Education, and the three principles of Sucaritta 3, namely, Kayasucarita, honesty of body, right conduct of body, Manosucarita, right mind, right conduct of mind, and Vacisucarita, right speech, affected the performance potential of personnel in securities companies in Thailand. At statistically significant level at the 0.01, 3. Buddhist ethics for enhancing the performance potential of securities company personnel in Thailand was found that the enhancement of performance potential had 3 aspects: Knowledge, Skills and Abilities by using the principles of Sucaritta 3 to enhance potentials, consisting of physical honesty, good physical behavior, verbal honesty, good verbal behavior, mental honesty, good mental behavior. The personnel development process was used as the basis for enhancing the performance potential of securities company personnel in Thailand, including Training, Education and Development.