DEVELOPMENT OF INNOVATIVE BUDDHIST MANAGEMENT OF DENTAL CLINICS IN BANGKOK METROPOLIS

Abstract

Objectives of this research were 1. To study the management of dental clinics in Bangkok Metropolis, 2. To study the factors affecting the management of dental clinics in Bangkok Metropolis, and 3. To present the development of innovative Buddhist management of dental clinics in Bangkok Metropolis, conducted by the mixed research methods. The quantitative research, data were collected from 382 samples and analyzed data by using frequency, percentage. Mean, standard deviation, and stepwise multiple regression with statistical ready-made programs. The qualitative research, data were collected by in-depth interviewing 18 key informants and 9 participants in focus group discussion to confirm the knowledge after data synthesis.

The research results were found that: 1. The management of dental clinics in Bangkok Metropolis, by overall, was at a high level. Especially in the area of management Service processes, personnel, safety, environment and continuous development 2. Factors affecting dental clinic management included marketing processes 5.0 especially agility, marketing and information marketing according to the consumer context and the principles of Papanikadhamma 3. Developing Buddhist innovations in managing dental clinics in Bangkok Metropolis could be done by applying the principles of Papanikadhamma and Marketing 5.0 to develop the clinic in 6 main areas, including creating a clear vision and goals, using technology in management developing a team and building good relationships with customers This helped the clinics to provide quality services, responsive to customer needs efficiently.