BUDDHADHAMMA APPLICATION TO ENCOURAGE WORK MOTIVATION OF GEN Z GROUP IN PRIVATE ORGANIZATION IN BANGKOK’S BUSINESS CENTRAL AREA

Abstract

Objective of this research paper were 1. To study the level of work motivation of Gen Z group, 2. To study the relationship between Sangahavattu 4 principle and work motivation of Gen Z group, and 3. To study the application of Buddhist principles to promote work motivation of Gen Z group in private sector organizations in Bangkok’s central business district, conducted by the mixed-methods. The quantitative research, data were collected from 385 samples using a multi-stage sampling method. The research instruments were questionnaires and in- depth-interviews script using purposive sampling. Both descriptive and inferential data analysis was used.

The results showed that: 1. The overall work motivation of Gen Z was at a high level, ranked as follows: job security, followed by job status, salary and other compensation, and future advancement opportunities accordingly, 2. The relationship between Sangahavattu 4 factors and work motivation of Gen Z were found that Sangahavattu 4 factors, by overall, had a positive relationship with work motivation of Gen Z in private sector organizations in Bangkok’s central business district at a moderate level. 3. Application of Buddhist principles to promote work motivation of Gen Z in private sector organizations in Bangkok’s central business district by having Sangahavattu 4 which was factors supporting the motivation of Gen Z groups in private sectors in Bangkok’s central business district.namely, 1. Dana; Giving: giving by being willing to give advice on various steps to others or colleagues. 2. Piyavaja: Speaking politely by adhering to and speaking truthfully, talking in a friendly manner, speaking politely and usefully. 3. Atthavariya: Making oneself useful by volunteering to help others and colleagues if possible. 4. Samanattattata Conducting oneself appropriately by learning and accepting the behavior of others, being straightforward, and being consistent.