BUDDHIST MANAGEMENT IN THE DIGITAL ERA

Abstract

This academic article aims to analyze and propose an approach for integrating Buddhist principles into organizational management within the context of the digital era, where technology plays a vital role in all aspects of life and social activities. The study focuses on applying key teachings from the Dutiyapapanika Sutta in Buddhism, which emphasize essential managerial qualities namely visionary thinking (cakkhuma), specialized expertise (vithuro), and strong interpersonal skills (nissayasampanno) to develop leadership capabilities that enable organizations to respond effectively and ethically to the rapid changes of the digital world. Buddhist management in the digital era is not simply the incorporation of technology into administrative practices; rather, it involves establishing a foundation rooted in morality, truth, and fairness core values in Buddhist thought. Management that is grounded in such principles can foster organizational sustainability and contribute to broader social development. The article further highlights the urgency for both public and private organizations, including monastic institutions, to adapt to the fast-paced changes brought by digital transformation. It underscores the importance of leveraging technology alongside maintaining human values, ethical conduct, and cultural identity. Therefore, Buddhist management presents itself as a viable alternative to conventional paradigms, offering a pathway to cultivate ethical leadership and high-quality governance in a time of profound transition.