THE MANAGEMENT MODEL OF CULTURAL CAPITAL OF NANG YAI WAT BAN DON, RAYONG PROVINCE

Abstract

Objectives of this research article were: 1. To study and analyze the general conditions of the cultural capital of Nang Yai at Wat Ban Don; 2. To analyze the factors that promoted the management of the Nang Yai cultural capital at Wat Ban Don, Rayong Province, and 3. To propose
a sustainable management model for the cultural capital of Nang Yai at Wat Ban Don, Rayong Province, conducted by the mixed research methods incorporating documentary research, quantitative research, qualitative research, and participatory action research, conducted within the area of Rayong Province.

The findings revealed that: 1. The cultural capital of Nang Yai at Wat Ban Don is deeply rooted in the local community, with a strong foundation supported by the people's pride and high cultural appreciation, particularly in areas such as local wisdom, historical heritage, and value systems intertwined with religious rituals and traditional ways of life. 2. The key factors that promoted effective cultural capital management included the strength of community foundations, the involvement of local wisdom teachers, public awareness in preserving traditional arts, and the potential for economic value creation. However, there are critical limitations in management, such as the lack of long-term strategic planning, limited participation from the younger generation, and inconsistent governmental support. 3. A sustainable model for managing cultural capital should follow a participatory and integrated approach with the community as the central driving force. This model should be structured around four core dimensions: 1. Spiritual conservation and the establishment of a cultural learning center, 2. Youth development and contemporary knowledge transmission systems, 3. Public engagement through creative activities and digital media dissemination, and 4. Support mechanisms via permanent structures, sub-district-level strategies, and external partnerships.