SUSTAINABLY ECOTOURISM ROUTES INFORMATION SYSTEM OF BAN BUA SUBDISTRICT MUEANG BURIRAM DISTRICT BURIRAM PROVINCE BY COMMUNITY PARTICIPATION

Abstract

This research article aimed to 1. Study, survey, and develop the database and media of the potential and resources for promoting ecotourism; 2. Design and develop an information system for ecotourism routes in Ban Bua Subdistrict, Mueang Buriram District, Buriram Province; and 3. Evaluated the ecotourism route information system in Ban Bua Subdistrict, Mueang Buriram District, Buriram Province. The study was a mixed-methods approach; 1. The qualitative data were collected using surveys, in-depth interviews of 16 key informants selected purposively from stakeholders, and focus group discussion of 9 key informants selected purposively from experts, analyzed using content analysis. 2. The quantitative data were collected using questionnaire. A sample of 150 were selected by accidental sampling from Ban Bua Subdistrict tourists in July 2025, and analyzed descriptively for frequency, percentages, mean and standard deviation (SD).

The research results found 1. Ban Bua Subdistrict's tourist promoting resources were 169 items, 111 attractions and 58 accommodations, divided into the historical route, and the community lifestyle route, and were approved by Interview and community meeting. 2. http://www.banbuatour.com comprised of information, tourism map, and multimedia; 3. The evaluation found the satisfaction average score was at a high level. The most satisfaction were for the quality of the information system and the tourist route map, at the highest level. Focus group discussions agreed that technology should be integrated with tourism. They also suggested adding activities such as spiritual activities or paying respects to the sacred objects of Ban Bua, festival tourism, and training for volunteer guides. The body of knowledge were people in the community, the sense of community, and their natural and cultural capital, were tourist attractions that people from other areas want to see; maintaining identity, establishing networks, and adaptability were also need for sustainability. All was represented by “BANBUA Model.”