APPLYING THE PRINCIPLES OF BUDDHIST TEACHINGS TO ENHANCE THE QUALITY OF PUBLIC SERVICES PROVIDED BY THE TAMBON THEPNAKORN MUNICIPALITY AT MUEANG KAMPHAENG PHET DISTRICT IN KAMPHAENG PHET PROVINCE

Abstract

Objectives of this research article were: 1. To examine the level of quality of public service delivery of the municipality, 2. To compare opinions on the quality of public service delivery classified by personal factors, and 3. To propose a model for applying the principles of Buddhist governance to enhance the quality of public services of Thep Nakhon Sub-District Municipality, Mueang District, Kamphaeng Phet Province, conducted by mixed-methods. For the quantitative research, the samples consisted of 392 respondents. The data were analyzed using frequency, percentage, mean, and standard deviation. For the qualitative research, data were. collected from 12 key informants through in-depth interviews and analyzed using descriptive content interpretation.

Findings were as follows: 1. The overall level of service quality was at a high level ( = 3.89, S.D. = 0.16). Among the dimensions, Atthacariya showed the highest mean score, followed by Piyavaca, Samanattata, and Dana, respectively. 2. A comparison of opinions classified by gender, age, educational level, occupation, and income revealed no statistically significant differences. Therefore, the research hypotheses were rejected, and 3. The application of Buddhist good governance based on the Four Sangahavatthu principles generosity, kind speech, beneficial conduct, and impartiality serves as an ethical foundation that enhances trust, compassion, and positive relationships between officials and citizens. These values contribute to creating a warm, friendly, and equitable service environment. At the same time, administrative practices are guided by Millet’s public service theory, which emphasizes service standards, equality, timeliness, adequacy, continuity, and development. This framework ensures systematic service delivery and responsiveness to public needs. Consequently, the integrated model reflects a balanced combination of Buddhist moral principles and public service management concepts. This integration enhances the quality of municipal services by promoting both spiritual values and professional standards. As a result, the service system of Thepnakhon Subdistrict Municipality achieves effectiveness in meeting citizens’ expectations while maintaining ethical integrity and administrative excellence.