EFFICIENCY IN THE MANAGEMENT OF BUDDHISM PROPAGATION WORK OF THE SANGHA AT KHLONG LAN DISTRICT IN KAMPHAENG PHET PROVINCE

Abstract

Objectives of this research article were: 1. To study the efficiency level of Buddhism dissemination management by administrative monks of Khlong Lan District, Kamphaeng Phet Province 2. To compare the efficiency of dissemination work based on personal factors, and 3. To study the problems, obstacles, and suggestions for Buddhist disseminating work, conducted by the mixed research methods, by collecting quantitative data from 167 monks, analyzing data using descriptive statistics, frequency values, percentages, averages, standard deviations, and multiple regression analysis, The qualitative research, data were collected using in-depth interviewing 9 monks, and analyzing data using descriptive content interpretation.

Findings were as follows: 1. The overall efficiency level of management for the dissemination of Buddhism was high( = 3.57, S.D. = 0.615). 2. The comparison of opinions on the efficiency of management for the dissemination of Buddhism was found that the age, position in the Sangha, academic qualifications in the Dhamma department and academic qualifications in the Pali department were different, and the overall opinions were not different, thus rejecting the research hypothesis. As for monks with different years of ordination and general education qualifications, they had different opinions, by overall, with statistically significant different level at the 0.05, accepting the research hypothesis; and 3. Problems and obstacles to the efficiency of managing the dissemination of Buddhism was found that the message senders had an unclear understanding of the issue. The preacher did not prepare in advance. The message explained lacked of completeness. The message channel was unable to keep up with technology. The receiver had a bias towards the sermon, which made them not open to listening and did not gain benefit from the sermon.