APPLICATION OF SANGKHAWATTHU DHAMMA PRINCIPLES TO IMPROVE THE QUALITY OF PUBLIC SERVICE OF NONG DAENG SUBDISTRICT ADMINISTRATIVE ORGANIZATION AT MAE CHARIM DISTRICT IN NAN PROVINCE

Abstract

Objectives of this research article were: 1. To study the level of quality of public service; 2. To study the relationship between the principles of Saṅgahavatthu Dhamma and the quality of public service; 3. To propose the application of Saṅgahavatthu Dhamma in developing the quality of public service at Nong Daeng Sub-District Administrative Organization, Mae Chrim District, Nan Province, conducted by the mixed-methods. Quantitative research involved a survey of 1,649 residents aged 18 and above living at  Nong Daeng Sub-District Administrative Organization area. The sample size was determined using Taro Yamane's formula, resulting in a sample of 322 people. Data were analyzed using frequency, percentage, mean, and standard deviation, as well as Pearson correlation coefficient. Qualitative research involved in-depth interviews with 9 key informants, and data were analyzed using content descriptive interpretation.

The research findings revealed that: 1. By overall, level of quality of public service provided by the Nong Daeng Sub-District Administrative Organization was high. When considering each aspect, including: equitable service delivery, timely service delivery, sufficient service delivery, continuous service delivery, and progressive service delivery, all aspects were found to be at a high level. 1. The overall level of implementation of the Saṅgahavatthu Dhamma principles was at a high level, and when considered in each aspect, namely, Dana, giving, Piyavaca, kind speech, Atthacariya, beneficial conduct, and Samanattata, equality, was found to be at a high level in all aspects. 2. By overall, a strong positive relationship was found between the Saṅgahavatthu Dhamma principles and the quality of public service delivered by the Nong Daeng Sub-District Administrative Organization. 3. Guidelines for applying the Saṅgahavatthu Dhamma principles for improving the quality of public service included providing service with sacrifice and equality, communicating politely and sincerely, working with dedication and consideration for the common good, as well as adhering to the principles of equality, transparency, and listening to the opinions of the people equally to help build trust, cooperation, and unity in the community, leading to sustainable local development.