EFFICIENCY IN BUDDHISM PROPAGATION OF ADMINISTRATIVE MONKS IN LAMAE SUBDISTRICT, LAMAE DISTRICT, CHUMPHON PROVINCE

Abstract

This research aims to 1. study the effectiveness of Buddhist dissemination by Buddhist monastic leaders in Lamae Subdistrict, Lamae District, Chumphon Province; 2. study the problems and obstacles to Buddhist dissemination by Buddhist monastic leaders in Lamae Subdistrict, Lamae District, Chumphon Province; and 3. study the approaches to Buddhist dissemination by Buddhist monastic leaders in Lamae Subdistrict, Lamae District, Chumphon Province. The research employs a mixed-methods approach, combining quantitative data collection from a sample of 386 individuals with qualitative data collection through document analysis, concepts, theories, and related research, as well as fieldwork involving in-depth interviews with 10 key informants (monks or individuals). The data were analyzed descriptively and summarized in narrative form.

The research findings revealed that: 1. The overall public opinion regarding the effectiveness of Buddhist dissemination by monastic leaders in Lamae Subdistrict, Lamae District, Chumphon Province, was at a high level ( = 4.09, SD = 0.809). When considered in each aspect, all aspects were found to be at a high level. 2. Problems and obstacles in dissemination stemmed more from limitations in administrative processes and communication methods than from a lack of resources. The transmission of Dharma remained in an outdated format, unsuitable for contemporary society. Activities lacked continuity, public access was uneven, and scheduling was inappropriate for the community's lifestyle. 3. Recommendations for dissemination focus on systematic operations aligned with the community context, improving quality, quantity, and timing. Quality development emphasizes adapting Dharma content and communication methods for easier understanding and relevance to contemporary life. Quantity development focuses on planning diverse activities and ensuring widespread community reach. Timing development involves establishing clear, consistent, and appropriate activity schedules for the public, along with utilizing technology for publicity and operational support to enhance the effectiveness of Buddhist dissemination at the community level.