THE QUALITY OF PUBLIC SERVICES BASED ON THE FOUR PRINCIPLES OF SOCIAL INTEGRATION SANGAHAVATTHU 4 OF THE PERSONNEL OF PHANGTRUSUBDISTRICT ADMINISTRATIVE ORGANIZATION AT PHANOM THUAN DISTRICT IN KANCHANABURI PROVINCE

Abstract

Objectives of this research were: 1. To study the level of public service quality provided by personnel of Phangtru Sub-District Administrative Organization, Phanom Thuan District, Kanchanaburi Province; 2. To examine the relationship between the Four Principles of Sangahavatthu and public service quality; and 3. To propose guidelines for improving public service quality based on Sangahavatthu among personnel of Phangtru Sub-District Administrative Organization, Phanom Thuan District, Kanchanaburi Province. A mixed-methods research approach was employed. The quantitative research collected data from 383 samples. determined using Taro Yamane’s formula, through a questionnaire with a reliability coefficient of 0.853. The data were analyzed using frequency, percentage, mean, standard deviation, multiple regression analysis, and Pearson’s product-moment correlation coefficient. The qualitative research involved in-depth interviews with 10 key informants, and the data were analyzed using descriptive content interpretation.

Findings were as follows:  1. The overall level of public service quality based on the Four Principles of Sangahavatthu was high. Among the four principles, Samānattatā, equality and impartiality, received the highest mean score, followed by Piyavācā, pleasant speech, Atthacariyā, beneficial conduct, and Dāna, generosity, respectively; 2. The relationship between the Four Principles of Sangahavatthu and public service quality was positive and statistically significant at the 0.01 level. The dimension concerning attentiveness to service recipients’ needs showed the strongest relationship, while the ability to provide accurate services had a low positive relationship. Trust had a very low positive relationship, whereas the modernity of equipment had a low negative relationship, and willingness and promptness in service provision had a very low negative relationship; and 3. Guidelines for improving public service quality included promoting the use of modern technology, increasing accuracy and precision in service delivery, providing services promptly and willingly, and enhancing transparency and public trust.