INNOVATION IN TEMPLE MANAGEMENT AND MONASTIC AFFAIRS IN CONTEMPORARY THAI SOCIETY

Abstract

This academic article aimed to present innovative management concepts for monasteries and Sanngha affairs in contemporary Thai society, within the context of rapidly evolving technological, economic, social, and cultural changes, as well as the changing relationship between monasteries and the public. Innovation was considered not merely the application of technology in management, but rather a systematic shift in paradigms, structures, work processes, communication, knowledge management, and the creation of social value. The article was divided into three dimensions: technology and digital innovation, emphasizing the appropriate application of information systems, social media, digital databases, and artificial intelligence tools; organizational management and transparency, focusing on good governance, participation, accountability, and efficient resource management; and community development and soft power, leveraging religious capital, arts and culture, local wisdom, and community networks to create social and cultural value. The synthesis led to the understanding that innovative monasteries should develop into virtuous organizations driven by data, technology, transparency, participation, and cultural capital, with Buddhist principles and doctrines as guiding frameworks enabling monasteries to adapt to contemporary society without losing their identity and role in Buddhism.