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The purpose of this research was to study parenting styles in cultivating virtues and ethics in kindergarteners, specifically, by comparing three child-rearing approaches, namely, the Democratic Oriented Approach, Love and Support Oriented Approach, and Reason Oriented Approach. Data were collected through a combination of quantitative and qualitative methods. A questionnaire survey was carried out to collect data on "parenting styles", parental roles, and basic backgrounds, from a sample population of 92 respondents, which were subsequently scored on a 1 to 5 scale and analyzed using means, percentages and standard deviations. In-depth interviews were applied to collect information on parenting styles and on the processes of imparting virtues and ethics in preschool children. According to the survey result, the majority of families reported adopting the child-rearing approach that stressed love and support ( = 3.81). They usually expressed their sentiments through intimate acts of hugging and kissing. Among the families who were inclined toward democratic style ( = 3.28) of child-rearing, the focus was on fair judgement during fights among the children. Finally, the caregivers who opted for the reason oriented child-rearing style ( = 3.14) used reason when explaining potential danger of various items the children might play with. In addition, the in-depth interviews showed that all three types of families used various media, such as folktales, as part of the cultivation of virtues and ethics. In particular, the extended families tended to focus on instilling a sense of gratitude through setting examples and integrating in daily activities.
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