DEVELOPMENT STRATEGY MANAGEMENT OF MEDIA AND TECHNOLOGY FOR LEARNING IN BASIC EDUCATION INSTITUTIONS UNDER THE KAMPHAENG PHET PRIMARY EDUCATIONAL SERVICE การพัฒนากลยุทธ์การบริหารจัดการสื่อและเทคโนโลยีเพื่อการเรียนรู้ในสถานศึกษาขั้นพื้นฐาน สังกัดสำนักงานเขตพื้นที่การศึกษาประถมศึกษากำแพงเพชร

Abstract

The purposes of this research were 1) to study the conditions, the problems, and the factors related to the management of media and technology for learning in basic educational schools under the Kamphaeng Phet Primary Educational Service, 2) to develop the strategy for the management of media and technology for learning in basic educational schools under the Kamphaeng Phet Primary Educational Service, and 3) to assess the strategy for the management of media and technology for learning in basic educational schools under the Kamphaeng Phet Primary Educational Service. This reseach was divided in to 3 step; 1) to study the conditions, the problems and the factors related to the management of media and technology for learning in basic educational schools under the Kamphaeng Phet Primary Educational Service by using the questionaires from the populations 712 persons namely school administratiors, heads of academic affair and teachers and analying by mean, percentage, and standard deviation. Next step was focus group with 15 person including school administratiors, heads of academic affair and teachers and analying by content analize, 2) to develop the strategy for the management of media and technology for learning in basic educational schools under the Kamphaeng Phet Primary Educational Service by interview conducted with 3 successful schools such as administratiors who from the sucessful school where its best practice in academic and accpected from the community. Then organized the workshop with 18 persons of school administrators, academic teachers, teachers and supervisers to analyze internal environment and external environment (SWOT Analysis) and set the strategic draft for the management of media and technolgy for learning in basic educational schools and connoisseurship by 9 experts to criticize athe strategy, and 3) to assesment the strategy for the management of media and technology for learning in basic educational schools under Kamphaeng Phet Province by 10 person to assess the agreement, the appropriateness, the possibility and the utility of the strategy. The research findings were as follows:
1. The conditions, the problems and the factors related to the management of media and technology for learning in basic educational schools were as follows 1.1) the conditions of media and technology for learning was found that for media and technology production and development and media and technology assessment were found that personnels were assigned for the projects. For media and technology selection it was found that package media and technology were used for learningm, 1.2) the problems of media and technology for learning was found that the highest mean problem was media and technology assessment. The schools did not have good instruments for media and technology assessment. Planning for media and technology assessment was not good enough. The process of media and technolgy assessment was net well-managed, and 1.3) the facters related to the management of media and technology for learning was found that the lowest mean of internal factor was the budget. The highest mean of internal factor was the administrators. The highest mean of external factor were technolgy and laws.
2. The strategy for the management of media and technology for learning in basic educational schools under Kamphaeng Phet Primary Educational Service Area Office consisted of a vision, 4 missions, 4 goals, 4 strategic items, 7 strategies, 16 indicators, 28 standards.
3. The evaluat of the strategic the management of media and technology for learning in basic educational schools under Kamphaeng Phet Primary Educational Service Area Office were found that the strategy had the agreement, the appropriateness, the possibility and the utility at the high and the highest levels.