THE SCHOOL ADMINISTRATION BASED ON THE BLUE OCEAN STRATEGY

Abstract

This article presents concepts and approaches to school administration, focusing on strategic planning based on the Blue Ocean Strategy framework, which emphasizes value innovation. Instead of focusing on competition, this approach suggests creating alternative strategies through rational methods to develop strategies suited to the organization’s conditions and context. The emphasis is placed on maintaining low costs while increasing value simultaneously. Examples of tools and methods for school administration are provided to enhance management efficiency in addressing complex, rapidly changing, and diverse organizational contexts. The Blue Ocean Strategy serves as a crucial tool for administrators to escape the trap of traditional strategies by developing new ones. This approach elevates organizational development to align with the vision, mission, objectives, and values, resulting in clear goals and enabling schools to gain a competitive edge. This is achieved by enhancing educational value that aligns with social and economic trends, contributing effectively to future educational needs. Such an approach builds confidence in quality education for the future, ultimately leading to continuous and sustainable development.