THE INFLUENCE OF VERBAL AND NONVERBAL COMMUNICATION OF THE QUANTUM STRATEGIC SCHOOL ADMINISTRATORS ON ORGANIZATIONAL CULTURE
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Abstract
This study aimed to examine: (1) the level of quantum strategic school administrators’ behaviors, (2) the level of verbal and nonverbal communication of quantum strategic school administrators, (3) the level of organizational culture, (4) the relationship between verbal and nonverbal communication of quantum strategic school administrators and organizational culture, and (5) the influence of verbal and nonverbal communication of quantum strategic school administrators on organizational culture. A quantitative research methodology was employed. The sample consisted of 250 government teachers under the jurisdiction of the Singburi and Angthong Secondary Educational Service Area Offices and the Secondary Education Management Efficiency Promotion Network in Angthong Province, covering 14 schools. The research instruments included a checklist questionnaire to collect general information about the respondents and a five-point Likert scale questionnaire to measure key variables. Statistical analyses included percentage, arithmetic mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis. The findings revealed that the level of quantum strategic school administrators' behaviors (M = 3.96, SD = .844), the level of verbal and nonverbal communication of quantum strategic school administrators (M = 3.90, SD = .840), and the level of organizational culture (M = 4.11, SD = .763) were all at a high level. Moreover, verbal and nonverbal communication of quantum strategic school administrators was positively correlated with organizational culture at a statistically significant level of .01 (r = .789, p < .001). The multiple regression analysis indicated that verbal and nonverbal communication of quantum strategic school administrators positively influenced organizational culture, explaining 63.90% of the variance (Adjusted R² = 0.639, F(2,247) = 221, p < .01) at a statistically significant level of .01.
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