Participatory Action Research to Develop Cultural Capital through the Creative Economy to the Cultural Community Tourism Connection in the Ancient City of Nakhon Lampang

Abstract

This research aimed to 1) examine the potential of community cultural tourism based on cultural capital in the old city of Nakhon Lampang, 2) develop the potential of community cultural tourism through cultural capital in the same area, and 3) develop the potential of cultural tourism business operators by leveraging cultural capital and a creative economy in the old city of Nakhon Lampang. The research method used a participatory action research model and focused on three communities: Na Kuam Nuea, Na Kuam Tai, and Phra That, located in Mueang District, Lampang Province. The research tools included a tourist needs questionnaire, an assessment of community potential for cultural tourism and semi-structured interviews. The results found that fostering a creative economy through cultural community tourism can utilize national culture, which holds significant economic value, as a resource to generate income, promote societal stability, and ensure a better quality of life for the community. The cultural capital of the tourist communities in the old city of Nakhon Lampang is rich, encompassing unique folk literature preserved in palm manuscripts and traditional craftsmanship that is integrated into daily life. Key guidelines for developing the potential of cultural tourism communities include 1) improving the environment and adjusting the landscape, 2) designing engaging activities to promote tourism, 3) managing knowledge and creating learning resources, 4) strengthening the creative economy, 5) adding value to local products and services, and 6) elevating the quality of creative products. To further develop cultural tourism business operators, it is essential to focus on knowledge management, create historical and cultural learning resources, and creative economy principles. Additionally, opening new economic areas that offer unique, creative tourist experiences will enhance the region’s appeal as a cultural tourism destination.