Factors Influencing Undergraduate Students’ Use of Emojis in Facebook Messenger Communication
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Abstract
This study explores the factors influencing undergraduate students’ use of emojis in Facebook Messenger communication through a mixed-methods approach, incorporating quantitative data collected through Google Forms surveys (Discourse Completion Task or DCT) and qualitative insights from semi-structured interviews, open-ended questions, and real chat data. Data were collected from 143 students using Google Forms, with semi-structured interviews, open-ended questions, and real chat data analysis involving 5% (10 participants) of the sample. The findings revealed a preference for combining text and emojis to enhance clarity, emotional expression, and engagement. Key themes included the role of emojis. Common themes included expression of emotions, enhancement of communication, convenience or time-saving, fun or engagement, formality or appropriateness, and ambiguity or misinterpretation. Challenges such as potential misinterpretation and the need for careful use in formal settings are discussed. Using Multimodal Discourse Analysis, this study highlights emojis’ significant impact on the tone and mood of interactions, contributing to a deeper understanding of digital communication among Thai undergraduate students.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
เนื้อหาและข้อมูลที่ตีพิมพ์ลงในวารสารมนุษย์กับสังคม ถือเป็นข้อคิดเห็นและความรับผิดชอบโดยตรงของผู้เขียนซึ่งกองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารมนุษย์กับสังคม ถือเป็นลิขสิทธิ์ของวารสาร หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อต้องอ้างอิงวาสาร
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