A Communication of Buddhist Principles by Buddhist Economics University

Abstract

The aims of this study were to examine the message, method, and pattern in the communication of Buddhist principles by Buddhist Economics University. Using the concept of communication. Communication format and semiology approach were applied to this study. Observation and focus-group discussion with the involved parties were employed for research procedure.

The findings revealed that the messages used by Buddhist Economics University for communication with the target group were self-reliance, happiness, diligence, legitimate job, release, detachment, unselfish, sustainability of society and environment. Two communication methods were (1) Verbal communication and (2) Non-verbal communication and three communication patterns were (1) receiver’s Intrapersonal communication (2) receiver’s Interpersonal communication (3) Interpersonal communication among learner networks.