The Tourism Strategic Analysis of Local Administration for Sustainable Tourism Development

Abstract

The objectives of this study are 1) to study the tourism strategies of Local Administration of Thailand and 2) to analyze the strategic plan and action plan from tourism development planning of Local Administration for sustainability. This research is conducted by using qualitative methods. The data are retrieved from strategic plan of Local Administration and public documents by arranging into category. The principles of document selection in qualitative method must be 4 stages: authenticity, credibility, representativeness, and meaningfulness. In addition, this study applies qualitative research processes which consist of 3 stages: data reduction, data presentation, and verifying conclusion. Research finding are classified tourism strategies of Local Administration into 7 strategies with 28 action plans; 1) Infrastructure development consisting of 4 action plans; 2) New form of tourism promotion consisting of 4 action plans; 3) Marketing and public relation promoting consisting of 4 action plans; 4) Local landscape development based on international standard consisting of 4 action plans; 5) Human resource development in tourism consisting of 4 action plans; 6) Collaboration and  networking consisting of 4 action plans; and 7) Administration of tourism consisting of 4 action plans. Moreover, research finding can be the guideline for directing strategies and action plan to develop the sustainable tourism development by Local Administration.