The Creating Community Based Tourism Program According to the Bio-Circular Green Economy (BCG Model) towards Sustainable Development: Mitsamphan Road, Muang District, Chonburi Province.

Abstract

This research aims to 1) explore routes and cultural capital along Mitsamphan Road in Mueang Ang Sila Municipality, Chonburi Province, and 2) propose designs for community-based tourism program aligned with the Bio-Circular Green Economy (BCG) Model. A qualitative research methodology was adopted, comprising 1) surveying potential tourist routes and examining cultural resources along Mitsamphan Road, covering the Ang Sila and Ban Puek communities and connecting to the Samet and Saensuk communities; 2) collecting primary and secondary data; and 3) compiling findings and designing tourist route formats, utilizing distance information from Google Maps and representing the routes through infographics.
The research findings revealed that the tourism development strategy for Mitsamphan Road, based on the BCG Model, resulted in three distinct thematic tourist routes: 1) "Increase Merit Power: Supporting the Power of the Heart," encompassing ten religious sites across Saensuk, Ban Puek, Ang Sila, and Samet communities; 2) "Enhance Learning Experiences," featuring two significant historical sites within the Ang Sila community; and 3) "Learn the Cultural Heritage and Way of Life," comprising six key locations across Saensuk, Ban Puek, Ang Sila, and Samet communities.