GUIDELINES FOR DEVELOPING THE DIGITAL COMPETENCY OF LOCAL GOVERNMENT PERSONNEL IN MAHA SARAKHAM PROVINCE
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This research aimed to (1) examine the current digital competency of local government personnel in Maha Sarakham Province (2) develop and propose practical guidelines for enhancing digital competency (3) compare levels of digital competency among personnel with different demographic characteristics and (4) analyze the relationship between the proposed development guidelines and the actual level of digital competency. A mixed-methods approach was employed, integrating both quantitative and qualitative data. Quantitative data were collected through a questionnaire (reliability coefficient = 0.960) administered to local government personnel, while qualitative data were obtained through in-depth interviews with administrators and experts in digital transformation. Data analysis used descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (one-way ANOVA, LSD pairwise comparison, and Pearson correlation).The results indicated that (1) personnel with different personal characteristics demonstrated significantly different levels of digital competency (p < 0.05) (2) the proposed guidelines were positively correlated with overall digital competency; and (3) among the guidelines, digital literacy training, digital mindset development, and digital infrastructure support had the greatest influence, while on-the-job knowledge transfer showed minimal effect. Qualitative findings supported these results by highlighting the need for continuous digital learning and management support for sustainable competency development.
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