Competition condition of frozen shrimp exports Thailand to the US market

Abstract

The research objectives were to 1) study the status of the frozen shrimp food industry of Thailand to the United States of America 2) study the competitive conditions of the frozen shrimp food industry of Thailand to the United States. The tool was in-depth interview. The population was Thai exporters in the frozen shrimp industry. The sample group was 15 people, selected by using proposive sampling, who used the export services at (Export Bank and Import of Thailand (EXIM Thailand), Headquarters, Year 2019.

            The research was found that the important factors in competition of frozen shrimp food industry of Thai exporters were internal factors such as production costs, product quality, raw material, handling capabilities, research and development of production efficiency, having trade partners, factors having a positive effect or creating opportunities including production technology, followed by skills, knowledge, and expertise of staff, work system and effective distribution system. For the factors that could be obstacles for the competition in the frozen shrimp industry, it comprised of the adequacy of domestic raw materials used in production, followed by the price of raw materials in the country, high energy costs, and bargaining power of foreign buyers and competitors. As for the policy from the government, it showed a positive impact on exporters which would increase the opportunity, especially the Free Trade Area between Thailand and the United States