Behaviors and Satisfaction of the Chinese Tourists towards Their Visit to the Temple of the Emerald Buddha

Abstract

This research aimed to study the behavior and satisfaction of Chinese tourists who came to visit the Temple of the Emerald Buddha or Wat Phra Kaew. The target group of this study included 400 Chinese tourists who came to visit the temple. The tool used for this research was questionnaire. The statistics for data analysis were percentage, mean and standard deviation. The results showed that the majority of the Chinese tourists visiting the Temple of the Emerald Buddha were female with the age between 20 - 29 years old. Their educational backgrounds were high school and bachelor's degree level. Most of them traveled with friends. The cost per person to visit the temple was about 150 - 200 yuan or (755 – 1,006 baht). The overall satisfaction of the Chinese tourists who visited the Temple of the Emerald Buddha in the aspects of safety, tourist attractions, facilities and transportation was found at moderate level.