The application of the concept of the marketing mix to promote Agri-tourism in Chiang Mai province

Abstract

This is the quantitative research aimed to study the concept of Service Marketing Mix (7Ps) and to apply the concept of Service Marketing mix in promoting Agri-tourism in
Chiang Mai ddprovince. The research was found that tourist activities are interesting and diverse Agri-tourism (= 3.90), Products and services have reasonable prices with quality (= 3.99), Products are distributed within the tourist attractions (= 4.22), There are also online promotions such as Facebook, Twitter, YouTube Line, etc. (= 4.31), there is enough personnel to provide services within the tourist attraction (= 3.95), Including routing in each point of attraction as well (= 4.16) and tourist attractions have a website or Facebook page that offers convenient and modern booking services.

          However, processed agricultural products need to be diversified, prices are set by the benefits that the tourists will receive and create value for money, more channels for distributing products through dealers and department stores. Besides, promotional campaigns must be carried out through offline media so that non-online tourists can access the information of the tourist attraction, as well as provide staff training for communication skills that can attract the attention of tourists. Moreover, time management is required for the clear navigation of the attractions. And it is necessary to apply environmentally friendly packaging.