Strategic Model for Selling Product Online Roasted Pickled Fish Products of Nong HuaLing Village in Nong Saeng Sub-district, Pak Phli District, Nakhon Nayok Province
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The research subject Strategies model for selling products online roasted pickled fish products of Nong Hua Ling Nai Village in Nong Saeng Subdistrict, Pak Phli District, Nakhon Nayok Province. The objective was to analyze the potential of Nong Hua Ling Nai village community products, analyzing the decision-making behavior of Kua Kling fish products and the development of online sales strategies for Kua Kling fish products. In which the researcher uses a combination of research methods (Mixed Methods Research) between quantitative research methods. The data was collected using a questionnaire of 400 people and a qualitative research. by structured interview Community leaders and product group members of 22 people.
The results showed that the potential and readiness of the professional group has expertise in production that has been passed down from generation to generation. The chairman of the group is knowledgeable. ability and receive continuous training The product of the group is Khua Kling fermented fish chili paste with a unique taste. It is produced and sold within the community. Product Highlights/Professional Group. It is a local food that is popular among consumers. There is continuous improvement in product quality. The point should be the development of the product/group of professions. develop packaging Professional grouping, fundraising, consumer behavioral support Most of the online shopping channels are bought through Facebook. Most of the payments are made by bank transfer. Most delivery methods choose private transport companies. like to eat chili products They are mostly eaten at dinner. Most of the reasons for eating chili paste products are because they taste good and are delicious.
Strategies for selling products online, pickled fish products can sell via Facebook immediately because Group members have Facebook for the most part. Facebook must be used to promote the history of the group's producers of chili paste, Kua Kling. Creating a Product Story Detailed information of products, sources of distribution and contact information of the producers of fermented fermented fish paste. Use Facebook fan pages as another channel to get more customers to participate.
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