Tourism Potential and Sustainable Integrated Tourism Development Approach in Nakhon Si Thammarat Province

Abstract

This research is aimed at 1) to study the potential of tourism in Nakhon Si Thammarat Province 2) to create guidelines of Sustainable Integrated Tourism Development in Nakhon Si Thammarat Province.

            The results of the study revealed that tourism potential and tourism Approach in Nakhon Si Thammarat Province that consisted of 1) Outstanding natural tourism resources such as the Yong Waterfall National Park. Khao Nan National Park Namtok Si Kad National Park Hat Khanom National Park - South Sea Islands Khao Luang National Park Khiri Wong Khao Village, Krung Ching Waterfall Center, Ai Khiao Waterfall 2) Cultural resources such as Wat That Noi, Wat Phra Mahathat Woramahawihan, Hall of Phra Sung (Phra Wihan Sung), Shrine of Phra Su Mueang Amulet base 3) Event resources such as Nakhon Si Thammarat Agricultural and Good Products Fair Nakhon Si Thammarat Fruit and Good Goods Festival 4) Activity resources such as Cloth parade at Wat Phra Mahathat Woramahawihan Visit the sea of mist at Khao Suen Take a boat ride to see the pink dolphins in Khanom. And 5) Service resources such as Business: Hotel, Restaurant, Souvenir Shop For analyzing the internal and external conditions of Nakhon Si Thammarat Province. The strength is that it has a suitable location. There is a transportation system to link with tourist attractions in the country. It has remarkable natural resources. Being a civilized city, its weaknesses are the lack of strategic plans, committees, and integration of collaboration among all sectors for sustainable tourism development. The occasion is that Nakhon Si Thammarat Province There are a variety of tourist attractions. Whether it is a marine tourism. Natural tourism by land, waterfalls and forests, including, to the mangrove forest as well. World economic recession Lack of building a digital network for public relations. 2) The researcher would like to propose a guideline for the development of integrated tourism in Nakhon Si Thammarat Province, Thailand. A turnaround strategy Stabilization strategy and preparation strategies.