FACTORS IN FLUENCING THE INTENTION TO WORKATION IN BANGKOK, THAILAND
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This research article Objectives: (1) to study factors influencing business travel intentions of consumers in Bangkok during the COVID-19 crisis; (2) to compare consumer demographic data on business travel intentions. go to work during the COVID-19 crisis (3) to propose guidelines for promoting tourism in the form of travel to and from work A quantitative research methodology was used using a questionnaire. Use a method of sampling without probability, convenience sampling. With 385 of samples
The results showed that Most of the respondents were female, aged between 24-32 years old, with a bachelor's degree. Occupation is a company employee And earning between 20,001-30,000 baht / month, has changed the working style to work from anywhere and when asked about the work experience like going to work found that both experienced and inexperienced consumers were equally Most of them still have not decided whether to travel for work in the region or another region. And there is an expectation that the place that I want to travel to work is It has a relaxing atmosphere and accommodation with complete facilities. This is expected to take about 3-5 days. In comparing the differences between groups of demographic factors, it was found that only the income factor differed. which personal factors, government policies, and marketing promotion of stakeholders Affects the intention of going to work
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References
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