Reviewing Media Impact in Thai Politics: Parasocial Interaction and Authenticity
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Abstract
This article builds upon prior studies to examine the connections between media exposure, parasocial interaction (PSI), and perceptions of political authenticity, emphasizing their impact on political efficacy. It highlights the role of media exposure in shaping political attitudes and the significance of PSI in fostering trust in government and media figures. The discussion explores factors contributing to perceptions of political authenticity, including ordinariness, consistency, and immediacy, which are influenced by media portrayals. Additionally, it underscores the motivating effect of traditional media and online social media on political engagement and efficacy. The article concludes by stressing the need for further research to understand how these dynamics operate within Thailand's evolving media landscape and their implications for informed democratic processes.
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References
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