The Development of Digital Mass Communication Officer’s Core-Competency Indicators by Using Delphi Techniques

Abstract

          The objective of the research was to develop digital mass communication officer’s core-competency indicators by using Delphi techniques. The research methodology was qualitative research by using Delphi techniques. It consisted of three steps of the research study which were: 1) to evaluate the experts’ perspective about of digital mass
communication core-competency indicators based-on individual competencies, 2) to evaluate the suitability of digital mass communication core-competency indicators, and 3)
to evaluate the confirmation of digital mass communication core-competency indicators. The sampling group was 19 experts who were leaders in the field of media consisting of
executive in mass communication organizations and lecturers/academicians. The research results revealed that there were core-competencies of digital mass communication officers
consisted of four components including 16 content competency indicators, 10 production technic competency indicators, 8 administrations and working competency indicators, and
7 creative economy competency indicators.