The Constructing a Conceptual Framework for Studying Media Literacy in the Buddhist Way

Abstract

        The article of constructing a conceptual framework for studying media literacy in the Buddhist way. The purpose is to present the principles of Buddhism that aim to teach knowledge of media literacy to the layman. It also brings the doctrine to create a conceptual framework for application in media literacy education.  The doctrine presented in this article is composed of: 1. Kalama Sutra is the basic principle that the Buddha taught the people of Kalama in Kosal about the 10 principles to not fall for silly beliefs. For example, Do not believe in what something you hear from others. Do not believe in what others do. And Do not believe in what others say etc. And 2. Yoniso Manasikara is the principle that teaches people to consider the truth by searching for the reason, identify the components to see the condition and relationship of cause and effect clearly. The two principles are based on constructing a conceptual framework of media literacy. It's consists of the ideas about media exposure that relate to the principle of Kalama Sutra and the principle of Yoniso Manasikara. At the same time, the principle of Kalama Sutra is also related to the principle of Yoniso Manasikara. These conceptual frameworks can be studied to know the media literacy in all the population groups and all the types of media exposure.